Increase traffic to your site with keywords for your long tail

The long tail more, to increase your sales, little traffic and increase your website, here is the challenge of the article I have chosen today announced. This article gives us another look at the optimization could make a website, through our long tail also reaches out to the stars in our keywords.

Translation note Codex M, maximizing your website long tail keyword traffic

You may have heard of the long tail, but you might not know what that means. Or maybe you know what it is, but you think it does not apply to traffic to your website because you have never done your long tail keyword optimization? If you are in this case, to have a good time to read what follows. Not only for the statement that this article is to establish the concept of the long tail, but also the reasons why you should make more worries. We will also see how it is already having on the traffic to your website, certainly more than you think.

If you are new to the world of e-marketing, you will certainly not familiar with the concept of the long tail. The traffic from the major search engines is dependent on the content therein. The more content on your site and more potential traffic increases. This will lead to an increase in your income and the number of leads ..

This finding is rooted in how robots index your site now, and current knowledge of the world of e-marketing. In fact, Google indexes your content. More content you have, the more you will be indexed in Google.

Today we know that a person does not use Google search to complete sentences as a single keyword. Shown OneStat Most people use two or three keywords when searches. This means that most of your potential traffic through what we call the induced terms of your long tail.

If your site brings together a large number of indexed pages with useful content, optimize your website to increase your traffic through your long tail is not very difficult.

In this article we will see how a website can be optimized to take full advantage of its long tail, pull your target audience and increase your revenues are.

The analysis and the power of the traffic generated by your long tail

To understand the concept of the long tail, we will focus on a real case. The following data is from a website that had a single keyword optimized e-marketing campaigns. Besides the work of e-marketing has been done, and that was mainly the creation of links and optimization "wide" place, creating duplicated internal links and content management, site manager of content added on a weekly basis and have been for years. This content was always original and useful content for users. These contents have been writing forever without instructions and e-marketing to get a certain frequency of updating the website. In other words, the contents of this update are not part of the e-marketing campaign.

If we do a quick analysis of the generated optimized for search terms against the movement of the long tail, we see that the optimized content is (strong competition) 17% of web site traffic keyword while the long tail, non-optimized content , was responsible for 83% of visits to the site! Interesting is not it?

This gives us the first rule, if you have the long tail of its website to improve content quality and quantity want.

Another rule on any websites, the traffic through the long tail (very competitive field) often produces 83%, while the optimized content, it represents 17% of the connections. This is often useful for content, original and quality to add to your website in order to promote the distribution of traffic from your long tail.

In the game of profitability that is the strongest competitive position or that of the Long Tail Keywords?

Which of these terms has the greatest return on investment? Optimize competitive keywords a common strategy of most companies is e-mail marketing. They are often able to convince website owners to optimize their site, because it gives them less than a PPC campaign is a permanent solution costs. At first glance, this seems to be true, but there is still a better way to increase your return on investment.

The key words in your long tail is a much better conversion rate because they are more specific and directly to the strengths of your website and your products related. Even if the conversion rate is twice offered the keywords optimized return on investment on this long tail is huge. A closer look at this calculation:

• Total traffic from Google: 10 000
• The traffic of competitive keywords: 1 700 (17%)
• Conversion Rate: 0.5%
• Cost of e-marketing campaign: 1 500 €
• Profit per sale: 100 €
• Total profit: 0.5% * 1700 * € 100 = € 850
• Time, your expenses for about two months in power ~
• ROI after two months (profit / cost) = 1 700/1 500 = 1,133
• Traffic from long tail keywords = 8300
• Exchange rate: 1%
• Average time to ripen on the contents of the long tail: about a year (adding content every week)
• Calculated profits (after one year) = 1% * 8300 * € 100 = € 8,300

Without further in math, we see that it makes sense to say that the long tail to generate more profit than e-marketing campaign. It is always amazing to see, look like a series of site owners do not have the importance of the continuous addition of high-quality content on its website. It is important to note, that can generate the huge influx of compounds from the long tail paying customers for your website.
More importantly, the conversion rate is higher than that generated by the movement of competitive term.
Like any strategy, there are a number of weaknesses. The traffic from long tail takes a long time to mature. In the cases that we studied, it took about a year. This brings us to the second rule: the law of long-term investment.
This is analogous to the state investment loans. Make a long-term strategy for its long tail is without risk, but it takes time. Unlike optimization of e-marketing, the. They promise high traffic on a relatively short period, but with a very high risk, there are often setbacks in the world of e-marketing because of risks and uncertainties regarding the classification of sites
The investment rules on the long tail remind us the time to write articles on a regular and invest regularly. It only states that a little more content is king!

A thorough look at your content: How do you write in the long tail register?

Now the big question, but how do you write content to optimize your long tail? Before that, it is important to note that to do this, we will not use technologies such as e-marketing keyword density, frequency ...
It is very important to remember one thing in mind when writing the content: "It should be helpful to your target audience." Sometimes web site owners are getting tired of it and hire someone just for that. The question you ask is "Is this person to be able to delete content that is actually useful to write my audience?"
Honestly, I do not think so. I think is the best person for this, that you, the owner of the website that a full knowledge of their field of activity, their services and products. Often when you are in a type of business is definitely that comes from your passion.
To share your passion, write content and do it regularly, to provide updated content to your readers. It's funny to see that seen with the increasing amount of information that will be made available to an increase in conversion rate. This is because many visitors have content that may meet their needs. In fact, the lack of information is a key factor if you have a conversion rate close to 0%.

SEO Tags:   Increase traffic Long Tail Keywords Optimizing keywords